Suzanne O.
Event Marketing Management Sponsorship Activation @C0ffe3
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WORK HISTORY
Event Marketing Management Sponsorship Activation @C0ffe3
US
Consult and strategize for platinum-level events clients with budgets of $1M+; analyze, develop and propose solutions for live/virtual event management, special events organization, event marketing, and VIP services. Directed event production, sponsorships, and CRM database management for creative high-end VIP events. Coordinated pre-match activities, on-field presentations, group sales and corporate social awareness activations. Managed logistics and operations for luxury hospitality suite hosting more than 300 VIPs, celebrities, and guests. Previous clients include Captivate Marketing Group, MC Event Consulting, Park Avenue Armory, New York Red Bulls, and the 2016 U.S. Open Tournament.
EDUCATION
University of Southern California
Master of Business Administration - MBA
USC Marshall School of Business
Master of Business Administration - MBA
Carnegie Mellon University - Heinz College of Information Systems and Public Policy
Master of Arts - MA, Arts Management
Emerson College
B.S.Sp., Communication Studies
USC Marshall School of Business
Graduate Certificate, Marketing
Carnegie Mellon University
Master of Arts - MA, Arts Management
ABOUT SUZANNE O.
As a driven, highly accomplished Brand Activation & Events Marketing Manager, Suzanne has experience in event logistics, strategic planning and capital growth. She has achieved success by overseeing brand management, on-ground activation and lucrative sponsorships in competitive markets.Throughout her career, Suzanne has developed and strengthened client relationships and performed project management for major conferences and VIP events. As Senior Conference Planner at Gartner, Inc, she coordinated project management and sales enablement for North American B2B conferences with $46M+ in annual sponsorship revenue, personally managing $4M in sponsorship fulfillment budgets. Her efforts produced significant revenue gains for the company, including $153K in net-new year-on-year revenue for three conferences and $250K for one conference. Before joining Gartner, Inc, Suzanne served as a freelance Event & Marketing Consultant and held an impressive 10-year career in events management and fundraising at Alvin Ailey American Dance Theater.#c0ffe3
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