Oscar Yu
Marketing Manager @Irvine Zeta Fc
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WORK HISTORY
Marketing Manager @Irvine Zeta Fc
Irvine, CA, US
Shaped and executed successful media relation campaigns for major soccer clubs launch across the US and China. Grew fan base by 130% across all platforms. Strategized global story telling through Instagram, TikTok, WeChat, Xiaohongshu, and Weibo. Hired and trained a 5-member marketing and production team. Ensured cross-channel brand cohesion by designing templates and operation procedures; managed, planned and oversaw productions. Achieved 20% fan growth by analyzing Instagram algorithm weekly.
EDUCATION
Purdue University
Bachelor's degree, Communication, General
Northwestern University
Master's degree, Digital Communication and Media/Multimedia
ABOUT OSCAR YU
Search Marketing Strategist with a focus on growth, brand, and go-to-market strategy across the North American market. I currently lead search and marketing strategy for Kelme Sports USA distribution under N10 Sports, while also driving brand positioning and customer strategy for official FIFA World Cup–licensed merchandise operations.My work spans market and customer research, search and social discovery strategy, campaign governance, and multi-brand brand management. I specialize in translating audience insights into scalable strategies that drive measurable growth, improve engagement efficiency, and align marketing execution with broader business and stakeholder objectives.I work closely with cross-functional teams, external partners, and leadership to ensure marketing strategy supports long-term brand value and commercial outcomes, particularly within sports, lifestyle, and licensed merchandise businesses.
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