Zeeshan Kazi
Director of Digital Media @Syndic, Inc
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WORK HISTORY
Director of Digital Media @Syndic, Inc
Toronto, ON, CA
Manage a team of 4 digital specialists, each for affiliate marketing, display & Video, Social ads, Metasearch & direct media partnerships Manage channel strategy of USD 15M p.a in media budgets across specific branding and acquisition KPIs.Evaluate, Propose & Implement marketing tools & media for brand innovation, performance optimisation or operational efficiencies of the media planning & buying 100+ publisher & technology partner relationships managed to grow the depth of the agency’s delivery partner network. Built a travel performance network across Metasearch, OTAs & Affiliate publishersLead all legal and financial agreements and communication with vendors and clients Develop new solutions for clients/advertisers and prepare sales material to pitch it to the client. Evaluate qualitative & quantitative performance metrics of campaigns across channels to suggest data driven optimisation strategies Creating processes for client servicing, media buying and campaign optimisation
EDUCATION
SYMBIOSIS INTERNATIONAL UNIVERSITY
MBA - Communication Management, Advertising
ABOUT ZEESHAN KAZI
Having worked with brands & businesses in varied consumer industries at differed scale has helped me develop an ability to evaluate business models and their customer acquisition strategies across growth stages. I have spent the past 7 years heading digital performance for Airlines and OTA accounts across global markets. Having worked on fast paced consumer accounts, I have the required knowledge to analyze every digital media & tech for performance. My three year experience in founding & heading 6th Street Yogurt, a Frozen Yogurt retail brand, has given me hands on experience in; Operations Turnaround, Brand extension, Product formulation and MIS.This coupled with my brand management experience in packaged food retail and my experience in a brand consultancy handling global FMCG brands, has sensitized me towards all tools of brand marketing and media marketing.
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