Zara Jethani
Director, Marketing & Communications @Pacific Neuroscience Institute Pni
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WORK HISTORY
Director, Marketing & Communications @Pacific Neuroscience Institute Pni
Santa Monica, CA, US
Foster patient engagement throughout the communities we serve. Transform scientific information into highly accessible educational content for patients allowing them to make more informed decisions about new technologies and their treatment options. Work with physicians creating actionable materials to enhance reach and scope within the medical and healthcare community. Cross-market programs with partnering hospitals. Through the adherence to consistent branding and communications, responsible for strengthening institute reputation- Grow patient awareness, trust and loyalty through neuroscience education and engagement- Expand physician referral audience- Enhance Pacific Neuroscience Institute reputation and brand throughout the community
EDUCATION
Mount Carmel College
Bachelor of Science - BSc, Biology/Biological Sciences
Channing School, London
O'Levels, Science
California Lutheran University
MBA, Business (Marketing)
St. Joseph's Degree & PG College
Master of Science - MSc, Botany/Plant Biology
Bowling Green State University
MS, Microbiology and Biotechnology
SKILLS
ABOUT ZARA JETHANI
Healthcare marketer and award-winning graphic designer with background in molecular biology and experience in healthcare, biotech, entertainment and education. Expertise in development of marketing strategy and campaigns, as well as programs and materials for patients, physicians, healthcare channels and communities. Excellent communication and editorial execution including content development, blogs and presentations. Skill and expertise in leading video, photography, print and digital marketing projects. Extensive experience working with medical professionals, management, clients, creatives and vendors. Strong understanding of design, marketing and content strategy, SEO, PPC, social media and community engagement. Member of American Medical Writers Association.In my role at Pacific Neuroscience Institute, I use my knowledge in molecular biology, biotechnology and healthcare marketing to foster engagement throughout the communities we serve. I built and manage a team of full time, freelance and agency professionals, to drive multichannel engagement to our website and ultimately our clinics. I transform scientific information into highly accessible educational content for our patients allowing them to make more informed decisions about new technologies and their treatment options. I work with our physicians creating actionable materials to enhance our reach and scope within the medical and healthcare community. And though consistent branding and communications, I am responsible for strengthening our reach and reputation as a Neurological Center of Excellence in a highly competitive environment. In addition, I am a digital, print and presentation designer with a background in the entertainment, education and healthcare industries. Art and design are in my blood and I enjoy creating pieces that fit together and work cohesively as a brand. I enjoy working with fun, smart, motivated, people to create meaningful products that make a positive impact. I strive to create work that is relevant, elegant and beautiful.Gallery:
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