Zara Walters
Field Marketing Specialist Emea @RMS
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WORK HISTORY
Field Marketing Specialist Emea @RMS
Event strategy & execution: Plans and delivers high-impact regional hospitality events and trade shows that strengthen brand presence and generate qualified leads• Localised campaigns: Develops and executes tailored (vertical and region-specific) marketing campaigns and collateral • Sales enablement & collaboration: Partners closely with sales to design targeted initiatives, equipping them with the right tools to accelerate pipeline growth• Partner marketing: Creates localised content and co-marketing programs with associations and partners to boost brand, engagement and drive demand across key audiences• Manages budgets, tracks performance and reports on ROI to ensure efficient, measurable impact across campaigns and events
EDUCATION
The Gryphon School and Sixth Form
GCSEs and A Levels
Basingstoke College of Technology
CIPD Level 3, Human Resources Management/Personnel Administration, General
Aston University
Bachelor’s Degree, BSc (Hons) Psychology
Oxford College of Marketing
CIM Level 6 Diploma - Professional Digital Marketing
SKILLS
ABOUT ZARA WALTERS
I market complex tech to people who hate being marketed to. My job is building the…
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