Zak Harper
Group Marketing & Communications Director @Gi Group
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WORK HISTORY
Group Marketing & Communications Director @Gi Group
Hampshire, GB
Responsible for the leadership and transformation of the marketing function across the full Gi Group Holding HR ecosystem in the UK and Ireland. I sit on the Board, aligning marketing growth with enterprise-wide commercial objectives.Brand Portfolio: Marks Sattin: High-level Professional & Executive Search (Finance, Tech, Legal). Gi Group UK / Gi Pro: High-volume Blue-collar & Engineering recruitment. Grafton Recruitment: White-collar professional permanent staffing. INTOO UK & Ireland: Career development, outplacement, and redundancy. Tack TMI: Global Learning & Development.Key Achievements: Engineered a High-Scale Demand Engine: Delivered a 250% increase in SQLs and a 40% reduction in CAC within the first six months. Pioneered \"Agentic\" AI Workflows: Automated candidate journeys using Ai agents scoring to scale candidate pre-screening over 500%, including KYC-style eligibility checks. Owned Channel Growth: Launched a native job-alert channel with huge uptake, In 3 months becoming now our #3 application source, reducing job board dependency acquisition costs. M&A & Transformation: Led the Kelly Services Europe integration across websites, CRM, and martech stacks while ensuring GDPR compliance. Leadership: Manage a team of 7 marketing specialists and external PR/Creative agencies.
EDUCATION
Havant College
Maths, Physics, Economics, Media
ABOUT ZAK HARPER
Highly motivated and ambitious with extensive experience in multi-channel digital marketing strategy and execution. Combining a deep understanding of technology, B2C & B2B bidding optimisations and system thinking to drive traffic growth. Effective at identifying and integrating the latest technology and traffic techniques to enhance and evolve digital marketing.Passionate/obsessive about technical SEO, content development, analysis and search strategy.Specialties: Technical SEO, PPC, Analytics, Aggregator Management, Social Media, Marketing Automation.
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