Zaid Shahabuddin

Marketing Specialist @TIGER Coatings North America

Guelph, ON, CA

Strategic Social Media Management & Creative Content Direction- Solely managed social media calendar and marketing campaigns across multiple platforms; encompassing content creation and community building in both English & Spanish surpassing metric goals for follower growth (+120%) and engagement (+125%).Strategic Leadership and Initiative Execution- Led over 15 comprehensive initiatives internally and 10+ externally to enhance company engagement and communication- Spearheaded efforts through video content creation (10+ videos), poster design (20+ designs), monthly email communications, and ownership of multiple MS Teams channels.Innovative Program Development and Brand Engagement- Pioneered TIGER\'s inaugural influencer content program, evolving it into the brand\'s first-ever sponsorship endeavour; effectively engaging new audiences with highly relevant content- Prospected and engaged brands via various communication channels, resulting in closing five-figure deals to elevate brand awareness and drive sales.Budget Optimization- Conducted a comprehensive audit and overhaul of the marketing product stack, identifying annual savings of nearly Launch Management and Market Penetration- Managed numerous product launches through the implementation of targeted email and social media campaigns, driving traffic for WebShop sales