Zahra Afrousheh
Marketing Positions @Ledgercover
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WORK HISTORY
Marketing Positions @Ledgercover
Marketing, has always been about finding the perfect balance between data and creativity for me. Understanding what drives people and turning that insight into strategies that make an impact. Over time in the workplace and University, I’ve worked on projects that involved digital marketing, performance analysis, content creation, social media strategy, and paid campaigns, always aiming to connect the dots between business goals and audience needs.I\'ve worked with Google Analytics 4, Google Ads, social media platforms, and data visualization tools to track performance and refine strategies. But beyond the tools, what excites me is solving marketing challenges, defining objectives, and finding the best way to achieve them—whether through content, paid media, or audience insights.I thrive in collaborative environments where ideas are tested, analyzed, and optimized. Less fluff, more strategy, and real growth- that’s what I bring to the table
EDUCATION
University of Science and Culture
Industrial Engineering
University of Toronto
Certificate, Digital Marketing
University of California, Berkeley, Haas School of Business
Certificate, Blockchain: Technologies and Applications for Business
University of Nicosia
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT ZAHRA AFROUSHEH
As a digital marketing specialist with a strong background in content creation, social media strategy, and performance marketing, I help brands grow through targeted, data-driven campaigns. From SEO optimization and email marketing to social media management and paid ads, I bring a comprehensive approach to building online visibility and customer engagement. I have experience with: SEO, SEM, keyword research, and content strategy Managing Instagram, TikTok, and Facebook pages with engaging, on-brand content Running Google Ads and Meta (Facebook & Instagram) campaigns Creating and optimizing email marketing flows with Mailchimp and MailerLite Google Analytics (GA4), conversion tracking, and performance reporting Designing landing pages and websites in WordPress and Elementor A/B testing, CRO, and funnel optimization 🤝 Collaborating with influencers and leveraging UGC for brand growth I\'m passionate about helping businesses tell their story, connect with the right audience, and convert engagement into results. Let’s connect if you’re looking for someone to bring creative energy and measurable impact to your marketing efforts.
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