Zack Vesco

Director of Brand Marketing @Certor Sports

Nashville, TN, US

Lead development and execution of marketing strategy and creative direction for 3 major brands including e-commerce, partnerships, consumer engagement, and sales with a total annual revenue of $75M+• Manage multiple budgets (paid media, CPC, e-commerce optimization, event sponsorship) totaling $1M+ • Partner with CMO, VP of Sales, and Director of Product Management to develop and implement brand marketing strategies and lead cross-functional teams across R&D, Engineering, and E-Commerce, Operations, Customer Success, HR, and Sales to build and execute brand consistency• Oversee a team of 4 (E-Commerce Manager, Social Media Manager, Graphic Designers) and agency contractors• Set and manage KPIs such as net sales, orders, impressions, social media followers, and conversion rates• Led strategies to improve UX, re-platformed to Shopify across all brands, and reduced lead times to drive conversion, resulting in 70%+ total growth within the last 3 years (40%+ YOY growth) in net sales• Developed rebranding and brand building campaigns, which increased YOY site traffic by 10%+, social media impressions by 40%+, and gained 116%+ YOY increase in new followers• Initiated an NIL partnership with a top quarterback (Dillon Gabriel) for an innovative brand campaign and high-value sponsorships with leading entities in the sports industry (Elite 11, Area Codes & On3 Elite Series)• Collaborated with Operations Team to drive efficiencies, optimize product content, and implement CPC budget to increase Amazon sales from $900K to $4.2M+ within 2 years• Drove digital marketing strategy and led team to break multiple company-wide sales records including orders in one day, net sales in one day, and net sales in one week of $169K+

The College of Wooster

Bachelor's degree, Communication Studies

Bluffton University

Master of Business Administration (M.B.A.)