Zachary Davis
Digital Marketing Specialist @Herbalife
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WORK HISTORY
Digital Marketing Specialist @Herbalife
Torrance, CA, US
Review and approve all email communications and make data-backed recommendations - Contribute in weekly content strategy meetings- Lead redesign of Weekly Supplement Newsletter which resulted in 2-4% increases in both open and click-through rates- Created journey for monthly newsletter- Optimized communications for ADA compliance by identifying problem areas such as low-contrast ratios- Implemented email score system to identify problem communications and ways to improve them- Coordinated with project managers to build 8-15 emails per-week.
EDUCATION
Santa Monica College
Associate of Arts (A.A.)
UCLA
Bachelor of Arts (B.A.), Linguistics
USC Rossier School of Education
Master’s Degree, Teaching English as a Second or Foreign Language/ESL Language Instructor
ABOUT ZACHARY DAVIS
As a Digital Marketing Specialist at Herbalife, I leverage my Salesforce certification and my 9+ years of experience in email and web production to create engaging and effective communications and campaigns. My mission is to optimize the email marketing strategy and performance for one of the world\'s leading nutrition and wellness companies. I have a proven track record of delivering results and innovation in email and web development. At Herbalife, I lead the redesign of the Weekly Supplement Newsletter, which resulted in 2-4% increases in both open and click-through rates, and implemented an email score system to identify and improve problem communications. At UCLA Alumni Association, I coordinated with designers to build dozens of responsive email templates, oversaw an average of 200 monthly email communications, and redesigned the print catalog for UCLA Alumni Travel, contributing to 64% traveler and 20% revenue increases. I also have a strong background in education, having earned a Master\'s degree in Teaching English as a Second or Foreign Language and a Bachelor\'s degree in Linguistics. I am fluent in English, Spanish, and French, and have received an honor from Alpha Mu Gamma, a foreign language honor society.
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