Michael W. Garfinkel
North America Consumer Marketing & Loyalty, Senior Manager @Herbalife
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WORK HISTORY
North America Consumer Marketing & Loyalty, Senior Manager @Herbalife
Torrance, CA, US
Lead marketing program execution in North America: loyalty, CRM, promotions, e-commerce, referral, brand marketing, engagement & retention initiatives, customer experience, & digital marketing • Built from scratch, implemented, & evolved the consumer marketing strategy & loyalty program for the company\'s largest DTC segment worldwide. • Accountable for the planning, execution, analysis, and reporting of marketing and loyalty content, campaigns, rewards, and customer experiences.
EDUCATION
University at Albany, SUNY
Master’s Degree, English Ed.
University at Albany, SUNY
Bachelor’s Degree, English Language and Literature, General, Honors
ABOUT MICHAEL W. GARFINKEL
Charismatic marketing and loyalty leader drives topline revenue, growth, loyalty, brand awareness, customer acquisition, engagement, & retention via integrated B2C, direct to consumer ( DTC ), loyalty, brand marketing, referral, CRM, lifecycle, & e-commerce marketing programs. Select companies that have entrusted me with their brands include TEAC America, Herbalife International, Brita North America, Wall Street Journal, & Hollywood Film Festival, as well as projects with Apple, Marvel, & SIGGRAPH (the leading global conference/exhibition for computer graphics, interactive technologies, & AI), among many others. With 18+ years of both corporate & agency marketing and communications experience filled with creative, actionable ideas that have produced hundreds of successful programs,\"go-big\" campaigns, projects, product launches, & promotions, my diverse skill set & experience also includes - marketing strategy, development, & implementation - digital marketing / e-commerce / brand marketing - CRM / customer segmentation - loyalty programs / rewards programs / referral programs - cross functional collaboration & oversight of creative, project management, operations, legal, finance, digital marketing, analytics, & sourcing - public relations & communications - employee team building / hired, inspired, & coached 50+ high-performing team members and future leaders
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