Zachary Kimber

Digital Marketing Specialist @Wagner Equipment

Albuquerque, NM, US

Build, deploy, monitor, and report on automated email flows and customer journeys and manage and email frequency distribution plan.• Maintain archives of all produced advertising and promotional content.• Maintain CAT and Wagner Brand Identify in accordance with GAF• Create Social Media Posts as directed• Collaborate with all Wagner departments in the development of appropriate content for departmental email campaigns, social media posts and other digital assets.• Advise staff and management on how to best optimize their content. • Develop and design other web deployed and some print media advertisements and promotions.• Ability to work in a team setting and manage priorities of multiple internal customers• Ability to influence across the organization and work effectively with all levels of management and staff• Ability to work well in a multitasking environment with frequent interruptions, paying close attention to details• Ability to apply marketing and sales concepts for the development of campaigns and promotions.• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective customers.• Ability to understand and use Google Analytics to help guide content priorities, content needs and determine trends.• Conduct AB Testing for the purposes of optimizing automated nurture campaigns.• Knowledge of relevant hardware, software applications, and techniques used in email marketing such as Hubspot.• Hubspot owner and system administrator• Conduct post campaign deployment analysis and reporting and adjust strategy as needed.• Post content on Wagner’s internal monitors, both customer and employee facing.• Produce email campaign performance metrics and dashboard.

The University of New Mexico

Bachelor of Business Administration - BBA, Marketing