Zachary Foresta
Performance Marketing Manager @Champions Funding LLC
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WORK HISTORY
Performance Marketing Manager @Champions Funding LLC
US
Targeted Segmentation & Lead ScoringImplemented audience segmentation and lead scoring models to enable personalized, high-converting campaigns. Leveraged behavioral, demographic, and lifecycle data to prioritize outreach, improve lead quality, and align marketing efforts with sales readiness.Automated Email WorkflowsBuilt and optimized behavior-based email workflows triggered by borrower and lead activity to automate follow-ups, nurture prospects, and increase engagement. Collaborated with sales and operations to align messaging with pipeline stages and improve overall efficiency. Multi-touch Attribution StrategyDesigned and implemented a cross-channel attribution framework to accurately credit touchpoints across organic, paid, and email, leading to better-informed budget allocation.Performance Tracking & AnalyticsTracked and analyzed campaign performance using core KPIs such as open rate, CTR, and bounce rate. Implemented UTM parameters and leveraged Google Analytics to attribute conversions, uncover insights, and guide optimization strategies.Dashboards & ReportingBuilt actionable dashboards to visualize campaign performance, conversion funnels, and lead behavior trends. Leveraged HubSpot reporting to deliver clear, stakeholder-ready insights that supported data-driven decision-making.Optimization & Technical SEOImplemented A/B testing frameworks to continuously optimize email campaigns. Applied technical SEO principles and deliverability best practices to improve content visibility, engagement, and performance across digital channels.Content & Video Marketing SupportContributed to content and video assets across digital channels to support lead acquisition and sales enablement efforts. Developed materials that equipped sales teams with engaging, on-brand content to educate prospects and move them through the funnel.
EDUCATION
Fullerton College
Associate of Arts (AA), Graphic Design
California State University, Fullerton
Bachelor's degree, Graphic Design & Marketing
SKILLS
ABOUT ZACHARY FORESTA
I’m a performance marketing and demand generation leader focused on driving measurable business growth. I specialize in building full-funnel strategies that not only capture demand but create it—turning marketing into a predictable revenue engine.With a strong foundation in paid media, conversion optimization, and pipeline generation, I align marketing efforts closely with business goals to improve acquisition efficiency and accelerate revenue.I combine data-driven decision-making with continuous testing and optimization to deliver scalable, high-impact results and measurable impact.
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