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Zach Oberman
Director of Commercial Media Strategy and Solutions @MrBeast
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WORK HISTORY
Director of Commercial Media Strategy and Solutions @MrBeast
New York, NY, US
EDUCATION
University of California, Berkeley
Bachelors, Electrical Engineering & Computer Science
ABOUT ZACH OBERMAN
Over fifteen years of experience launching successful products at high stakes. I\'ve worn every hat in product commercialization, from Product Manager -> Go-to-Market Lead -> Account Executive, and I have made billions for some of the biggest brands in tech.* Generated $2B+ in revenue across 14 product launches over 15+ years by arming sellers with insight, narratives, and support operations designed with first-time buyers in mind.* Quadrupled YouTube’s average deal size in the US TV upfront market in one year by making the purchase process familiar to TV buying agencies.* Doubled LiveRamp\'s upsell rates on advanced targeting & measurement solutions by segmenting customers based on digital maturity.* Improved advertising ROI by 50% for an institutional Financial Services client by convincing them to use anonymized deposit data to train ad creative and bidding algorithms.
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