Yvonne Ly
Director, Engagement Marketing @Borrowell
Signup · Get unlimited contacts
WORK HISTORY
Director, Engagement Marketing @Borrowell
Toronto, ON, CA
EDUCATION
University of Toronto - Rotman School of Management
Bachelor of Commerce (BCom), Marketing/Marketing Management, General
The University of Hong Kong
Summer Program, International Business
University of Toronto
Finance for Brand Management (Specialization Course)
ABOUT YVONNE LY
Hi, I’m Yvonne I\'m a lifecycle marketer with 10+ years of experience across B2C and B2B2C in fintech and food tech. I specialize in building innovative lifecycle programs and scalable martech systems that enable personalized, multi-product experiences.I’m an experienced people manager with a strong background in hands-on execution. I work closely with Product, Data, and Engineering teams to turn strategy into impact across various channels. My expertise spans Lifecycle Marketing, CRM Strategy, Marketing Automation, GTM, Experimentation, Personalization & Retention Strategy.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.