Yves Andre Martin
Communications & Marketing Manager @Bellevue College
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WORK HISTORY
Communications & Marketing Manager @Bellevue College
Bellevue, WA, US
Created and managed SEO-optimized content for various platforms, including marketing collateral, press releases, web content, articles, newsletters, advertisements, internal communications, and scripts, ensuring consistency in tone and messaging.• Oversaw translations of the above material into Spanish, Chinese, French, Portuguese, Hindi, etc.• Managed internal communication email channels, increasing employee engagement by implementing targeted email marketing strategies.• Led the maintenance of public-facing and internal websites, ensuring content consistency, adherence to brand guidelines, and improved user experience.• Generated messaging for the Office of the President.• Provided editorial guidance and SEO best practices to improve content accessibility.• Conducted marketing research designed to increase college enrollment.• Monitored and analyzed KPIs to provide data-driven insights, optimizing campaigns and boosting marketing effectiveness.• Collaborated with the Creative Design team, Social Media Manager, Digital Marketing Manager, and other stakeholders to create cohesive and multichannel marketing strategies.• Oversaw large-scale events, fundraisers, and community open houses as project manager, increasing participation in some cases by 40%.• Purchased and coordinated external media, primarily focusing on radio advertising, which enhanced the college’s regional outreach and visibility.• Served as a backup to the public information officer, supporting crisis communications and participating in emergency preparedness exercises.• Acted as a liaison to the State Board of Community and Technical Colleges, ensuring alignment with state-level communications and governance.• Led efforts to establish department AI guidelines.• Member of numerous internal committees, including the Pandemic Response Team, Safety Leads Team, and College Governance Council (Exempt Council Chair), and Employee Personal Development Day.
EDUCATION
Harvard University
Certification, Leadership and Communication
Gies College of Business - University of Illinois Urbana-Champaign
Certification, Strategic Leadership and Management
Rice University
Certification, Organizational Leadership in Diversity, Equity, and Inclusion
IE University
Certification, Branding
Gies College of Business - University of Illinois Urbana-Champaign
Certification, Digital Marketing
Cornell University
Bachelor of Science - BS, Labor and Industrial Relations
Harvard University
Certification, US Government
Vanderbilt University
Certification, Artificial Intelligence
Harvard University
Master's degree, Creative Writing and Literature
ABOUT YVES ANDRE MARTIN
I am a seasoned communications and marketing strategist with over three decades of experience bridging people and ideas across diverse industries. From shaping narratives for global giants like Disney and MGM to crafting transformative campaigns for organizations such as Bellevue College and the Los Angeles City Council, I have honed my expertise at the intersection of storytelling, strategy, and impact.My career spans higher education, politics, law enforcement, the food industry, and legal services—each role offering me a platform to create meaningful connections and drive real results.At Bellevue College, I spearheaded a comprehensive content strategy that increased engagement and brand recognition by 39%, turning metrics into stories that brought the college closer to its community. I also led the communications strategy for the state-mandated rollout of PeopleSoft’s ctcLink system, ensuring smooth adoption through multi-platform messaging that connected with students, faculty, and staff alike.As Communications Director for Los Angeles City Council District 14, I managed critical initiatives during the pandemic, navigating crisis communications with empathy and clarity. I drove efforts to address homelessness and supported diverse communities through clear, impactful messaging that delivered tangible results.In addition to my professional achievements, I’ve shared my passion for communication as an educator at institutions like the University of Oxford. Teaching future communicators has been one of the most fulfilling chapters of my journey. It aligns deeply with my belief in the transformative power of narrative.What Drives MeOn a personal level, I am a proud father to two amazing kids who inspire me daily to build a better world—not just for them but for future generations. This mission motivates my work, fueling my commitment to initiatives that foster community, drive equity, and create lasting positive impact.Let’s ConnectIf you’re seeking a dynamic leader who combines creativity with data-driven strategies—or if you share a passion for storytelling, innovation, and community-building—let’s connect! Feel free to reach out here or via email.Core Competencies• Cross-Channel Marketing• Digital Content Creation• Crisis Communication• SEO Strategy• Brand Development• Strategic Storytelling • Project Management
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