Brenda Whitehouse

Marketing Director @Marketing Consulting

US

Executed the development and implementation of successful marketing campaigns by researching target markets; preparing marketing strategies with clear objectives; planning and organizing content and events. Analyzed market trends to achieve clients\' goals, tackling competitive threats, finding opportunities to stand out against competitors and strategies to improve sales and brand recognition. Accomplished significant growth working with local businesses by leading successful PR campaigns. Created compelling story angles and other press materials to obtain media placements. Coordinated and executed a professional book launch event by coordinating 26 authors and over 500 people. Responsible for connecting industry leaders with key community organizers to bring awareness and raise thousands of dollars for businesses and local organizations. Contributed in the re-branding and growth strategy of several companies, including an international nonprofit program expanding in the US with a focus in the Hispanic community. Executed a successful rebranding campaign for Aaron\'s Furniture, improving the overall reputation of the company by 115% via social media and community outreach projects. Resulting in a new and improved store, respected by the community. Organically boosted clients\' SEO and Google ranking, increased \"Likes\" and \"Followers\" by implementing successful promotional events and community efforts.Ms. Pascoe has been recognized for her work among her community and by the Mayor of Aurora, the Aurora Regional Hispanic Chamber of Commerce, Dollars for Scholars, Jesse Torres Boxing Club, and other local organizations.

Waubonsee Community College

Associate of Arts (A.A.), Fine/Studio Arts, General

Aurora University

Bachelor of Arts - BA

Columbia College Chicago

Advertising

Western Governors University

Master of Business Administration - MBA