Elaina Wu

Cosmetic Procurement Specialist @MINISO Canada

Lead product selection and purchasing for the cosmetics category, sourcing over 150+ SKUs aligned with brand strategy, seasonal campaigns, and market trends.Conduct in-depth market and competitor analysis, successfully introducing 5+ new makeup lines that increased category sales by 18% within three months.Negotiate with domestic and international suppliers, reducing procurement costs by 12% while maintaining product quality and timely delivery.Held strategic meetings with the Overseas Vice President of CANMAKE Japan to establish collaboration, and secured partnerships with leading beauty brands including The Crème Shop and Rom & nd.Collaborated with marketing and merchandising teams to plan 10+ product launches and promotional campaigns, improving brand visibility and customer engagement.