Yuse Lajiminmuhip
Head of Marketing @AGRU America, Inc.
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WORK HISTORY
Head of Marketing @AGRU America, Inc.
Georgetown, SC, US
Implemented a forward-thinking marketing strategy highlighting the company’s commitment to sustainability, positioning products as essential components to support eco-friendly infrastructure development- Launched a comprehensive multi-channel advertising campaign with streamlined tracking, demonstrating up to 500% ROI- Led a new outreach campaign, utilizing internal resources from HR, technical, and sales departments, to expand reach into government sectors, professional associations, and business partners, driving new business opportunities- Overhauled HubSpot processes to enhance internal user engagement, achieving over 95% usage by closely collaborating with sales and technical teams, and introduced advanced lead qualification methods that improved lead quality for the sales force- Managed a precise marketing budget and auditing system, strategically allocating funds across diverse activities such as trade shows, events, advertising, content, and sponsorships to ensure optimal resource utilization- Led the marketing team to win consecutive industry marketing awards in 2022, 2023, and 2024, recognized for innovative and impactful marketing strategies across digital and print media.
EDUCATION
Quantic School of Business and Technology
EMBA, Business Administration and Management, General
Georgetown University
Bachelor of Science, Human Science
SKILLS
ABOUT YUSE LAJIMINMUHIP
I build award-winning teams. Full-stack marketing and outreach leader experienced in launching marketing campaigns and supporting new business development. Exceptional communication and teamwork to adopt and support existing sales processes to drive new opportunities. Combines an analytical mind with a creative background to drive revenue growth with tracked ROI.
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