Yury Nabokov
Digital Experience Manager @Hilltop Holdings
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WORK HISTORY
Digital Experience Manager @Hilltop Holdings
Dallas, TX, US
Digital Growth & Visibility:• Elevated core digital touchpoints—including location pages and key personal, business, andcommercial product categories—through SEO, conversion optimization (CRO), and AIdiscoverability strategies, resulting in stronger digital visibility, organic rankings, and leadconversion.• Streamlined navigation, content architecture, and omnichannel journeys across multiplebrands, modernizing customer journeys, enabling self-service, and supporting growthmarketing initiatives.Measurement & Insights:• Introduced new ways of measuring customer engagement, loyalty, and primary bankrelationships, developing index-based CX metrics that uncovered deeper insights into customerlifetime value (CLV), retention drivers, and growth opportunities.• Built data-driven analytics frameworks that aligned marketing, product, and technology teamsaround clear customer-impact KPIs, accelerating digital transformation and improving decision-making across the business.Customer Experience & Engagement: • Led digital transformation initiatives spanning website optimization, product content strategy, and personalization at scale, driving measurable improvements in customer satisfaction, omnichannel engagement, and operational efficiency.• Advanced marketing automation capabilities (MarTech), improving lead nurturing, pipelineconversion, and customer retention strategies.Cross-Functional Strategy & Alignment:• Built strategic frameworks that translated customer insights into execution, ensuring alignmentacross marketing strategy, data, product, and technology teams.• Partnered with executives, sales leaders, and frontline teams to create scalable digitalstrategies that balance innovation with pragmatic execution, strengthen brand positioning, anddeliver measurable business growth impact.
EDUCATION
New England School of Communications
Bachelor of Science (B.S.), Marketing Communications
Husson University
Master of Science (M.S.), Human Relations
Husson University
Master of Business Administration (MBA), Healthcare Management
The Wharton School
Executive Leadership Program
Siberian State Aerospace University
Bachelor's degree, Public Relations
ABA Stonier Graduate School of Banking
Accelerated Program
SKILLS
ABOUT YURY NABOKOV
I help banks and businesses grow by transforming digital experiences into movements customers feel, teams rally behind, and competitors chase. With a focus on financial services, I align marketing, data, and technology to deliver outcomes that matter: growth, efficiency, and loyalty.I’ve led initiatives that turned complexity into clarity—modernizing customer journeys, strengthening trust in digital, and positioning organizations to win in competitive markets. My approach blends curiosity with pragmatic execution: big ideas grounded in measurable results.Marketing isn’t just a department—it’s a growth lever. Digital isn’t just a channel—it’s where trust is built, loyalty is won, and advantage is created. That’s why I partner with organizations ready to stand out and set the pace for what banking can deliver.
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