Yuqi Yao

Paid Media Analyst @Branchy Solution

Toronto, ON, CA

Planned, executed, and managed paid media campaigns across paid social, paid search, and GDN to drive lead generation, sales, and engagement.• Developed mid-to-lower funnel Google Ads strategies for cosmetics clients, optimizing keywords and ad copies to increase qualified leads by 35% and lower cost per conversion by 20%.• Implemented a manual pacing process for budget tracking, improving budget utilization by 15% and ensuring spend alignment.• Conducted A/B tests on placements, bidding strategies, creatives, and targeting, improving ROAS by 30% through strategic optimizations.• Used Excel Pivot Tables and data visualization tools for post-campaign analysis, securing buy-in on optimizations that enhanced targeting, budget allocation, and ad engagement.