Yunita Shibata
Director of Marketing @Yes
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WORK HISTORY
Director of Marketing @Yes
Las Vegas, NV, US
I currently serve as the Director of Marketing for Yes & Companies, where I lead a dynamic and innovative marketing department overseeing our diverse portfolio of brands, including hospitality destinations, vacation clubs, pawn shops, and HOA management entities. My role encompasses a wide range of responsibilities, allowing me to drive success across multiple industries and contribute to the growth of our business.
EDUCATION
University of Colorado Boulder
English, Creative Writing, Technology Arts & Media and Advertising
SKILLS
ABOUT YUNITA SHIBATA
With 17 years in marketing and advertising—and 15 of those in hospitality—I’ve led brand, digital, and creative teams to deliver strategies that resonate, engage, and convert. My focus is creating consistent, memorable brand experiences across every guest and consumer touchpoint—from first impression to lasting loyalty.I’ve launched new hotel venues, opened restaurants, developed brand identities, and introduced entertainment experiences. Whether working on a celebrity chef concept or a new resort opening, I ensure the brand experience is integrated and cohesive across departments. I’ve partnered with operations, food & beverage, and entertainment teams to align every detail with the brand’s promise.A highlight in my career was training the opening of Delano Las Vegas and MGM Grand Sanya digital team pre-opening, building foundational skills and strategy for a high-profile international launch. I’ve also helped maintain the integrity of celebrity chef brands while seamlessly weaving them into the voice and standards of host properties.My approach to digital marketing blends paid and organic media strategies to elevate reach and performance. By combining storytelling with data-driven tactics, I’ve helped brands stay true to their identity while delivering on business goals. I believe great marketing is not just about visibility—it’s about consistency, connection, and delivering value at every touchpoint.Collaboration is key to success. I work across teams and departments to ensure brand goals are not only understood but brought to life—from creative campaigns and digital initiatives to on-property experiences. I’ve led rebrands, developed new brand standards, and guided teams through complex launches with a focus on clarity, creativity, and execution.Above all, I believe that brands are most powerful when they are lived—by employees, partners, and guests. My passion lies in bridging vision and reality, and in crafting brand experiences that inspire trust, drive loyalty, and make a lasting impact
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