Yumna Saleem
Consumer Engagement Lead - Growth Strategy @LAAM Technologies
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WORK HISTORY
Consumer Engagement Lead - Growth Strategy @LAAM Technologies
Lahore, PK
Lead end-to-end growth strategy for high-impact commercial campaigns including 11.11, 12.12, and LAAM Fashion Week, turning peak moments into record engagement and conversion drivers- Design and execute full-funnel acquisition and retention campaigns across digital channels, CRM, and experiential activations- Translate consumer behavior insights into scalable engagement strategies that improve CTRs, CVRs, and repeat purchase rates- Own lifecycle marketing strategy — segmentation, automation flows, re-engagement, and retention optimization- Align brand storytelling with performance marketing to ensure campaigns drive both visibility and revenue- Collaborate cross-functionally (creative, tech, partnerships) to launch growth initiatives at speed- Run structured A/B testing frameworks to continuously optimize messaging, funnels, and campaign performance- Track and report growth metrics, turning data into strategic recommendations for leadership.
EDUCATION
Lahore School of Economics
BBA- Double majors in Finance and Marketing, Finance and Marketing
The University of Manchester
MSc Business Analytics: Operations Research and Risk Analysis, Masters
ABOUT YUMNA SALEEM
A dedicated professional with a strong passion for data analysis and insights-driven decision-making. In my recent role as a Regulatory Reporting Specialist within the Compliance and Risk Department at a leading startup in Pakistan, I specialized in extracting meaningful data using tools like Python, Excel and Tableau. My expertise lies in translating complex data sets into actionable insights that drive business growth and ensure regulatory compliance. I\'m eager to leverage my skills in data analytics to contribute effectively to future projects and initiatives.
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