Yulia Kotarskaya

Marketing Manager @Cabro Spa

Arezzo, IT

Developed digital communication strategy and annual marketing budget aligned with current business goals, based on the analysis of the market and competitive environment. Developed and implemented brand guidelines, unique sales proposition, key messages, defined and produced communication support, including presentation materials in Italian, English, and Russian for new product launches. Directed and relaunched the company\'s website in English and Italian, resulting in a 2x increase in traffic and generating new leads. The project involved colleagues from the sales, lab and became the rocking point for deeper digitalization of the company\'s processes. Established, analyzed and reported key performance indicators (KPIs) of communication strategies to senior management. Organized participation in a trade show in Italy generating new leads and repeated business with existing customers, and oversaw multiple paid contractors.

Netology

Manager in Digital Marketing, Digital Marketing

The University of Manchester

Master of Arts (MA), Sociology

State University — Higher School of Economics

Master, Sociology

Novosibirsk State University (NSU)

Bachelor's degree, Sociology