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Yu-Ju Chien
Digital Marketing Specialist Analyst @SRAM
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WORK HISTORY
Digital Marketing Specialist Analyst @SRAM
Led 5 digital campaigns within the first 6 month. Supported the digital strategy by defining goals and KPIs, providing business plans for different channels, and reporting data and insights to internal teams/external partners regularly, improving the overall conversion rate by 30% • Gathered data from multiple resources, created ongoing data visualization dashboards, tracked the business goals, and provided recommendations and next steps with global stakeholders • Supported the digital strategy and executed digital campaigns, optimized the performance by analyzing data, and improved engagement rate by 23% • Planned and implemented strategic approaches using SEM, display, and social media advertising campaigns to drive a 500% return on investment • Conducted competitor analysis and studied market trends to develop digital marketing strategies, increasing 12% for follower growth rate within a month • Evaluated and analyzed regularly on key metrics, identified actionable insights into the results, monitored KPIs and metrics to ensure digital asset are fully optimized
SKILLS
ABOUT YU-JU CHIEN
A creative problem solver and data storyteller, passionate about transforming insights…
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