Yug Raithatha
Digital Marketing Consultant @New York Blood Center
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WORK HISTORY
Digital Marketing Consultant @New York Blood Center
Leading a $45K+ monthly multi-platform media budget across Google Search, Display, YouTube, and Bing to drive donor acquisition and retention for one of the nation’s largest nonprofit blood service organizations.Developed and executed a comprehensive paid search strategy that generated 3M+ impressions, 137K+ clicks, and 16K+ conversions within the first month, significantly increasing donor sign-ups while lowering acquisition costs.Implementing GA4, GTM, and A/B testing frameworks to continuously optimize ad copy, keyword strategy, bidding models, and landing page UX—resulting in a 6.8x increase in weekly clicks, 78% reduction in CPC, and cost-per-conversion under $5.Collaborating with analytics and creative teams to build real-time dashboards and actionable insights that improve targeting precision, campaign scalability, and ROI across donor markets.
EDUCATION
Fordham Gabelli School of Business
Master's degree, Marketing Intelligence
Gujarat Technological University (GTU)
Bachelor of Engineering - BE, Information Technology
ABOUT YUG RAITHATHA
I build full-funnel growth engines that turn attention into revenue. I’m a…
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