Yu Lu
Brand Activation Manager @NORITUAL LAB
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WORK HISTORY
Brand Activation Manager @NORITUAL LAB
EDUCATION
AMD Academy mode & design
Bachelor of Arts - BA
Universität der Künste Berlin
Master of Arts - MA
ABOUT YU LU
I’m a multilingual (fluent in German and English; native in Mandarin and Cantonese) hospitality and events professional passionate about building inclusive, joyful cultural spaces. With a background that blends art direction, creative coordination, and guest-centered service design, I’ve contributed to large-scale exhibitions, festivals, and design studios.I thrive in environments where care, collaboration, and curiosity intersect—and I bring that spirit to every team, project, and guest interaction. I excel at creating welcoming atmospheres, managing complex projects across disciplines, and supporting community-building initiatives with intention and creativity.Currently based in Berlin
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