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Youssette Lara
Sr Marketing & Brand Manager @Grupo Salinas
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WORK HISTORY
Sr Marketing & Brand Manager @Grupo Salinas
CDMX, MX
Áreas: comercial, marketing y producto. Investigación y análisis de mercados, benchmark, Mystery Buyer y Go to Market. Estrategias 360, B2B, Marketing digital & Branding. Gestión Relaciones Públicas, PR. Lead generation, inside Sales, prospección, MQL y SQL. KPIs. ROI. Promoción. Alianzas. SEO, SEM, Facebook Ads, Google Ads, Google Analytics, YouTube, Twitter, LinkedIn, Instagram. Web. E-mails. Social media. Campañas. Eventos. Proveedores. Presupuestos. Negociación. ATL y BTL. Evangelización de marca. Marketing de contenidos y Copywriting. Medios. Performance & Growth. Nuevos proyectos. Diseño gráfico digital, video marketing. Embajadores de Marca. Partnership. Pruebas funcionales de producto. Presupuestos. Proveedores. Presentaciones comerciales.
EDUCATION
Lic. en Publicidad
Degree in Advertising , Publicity
Marketing Mundial
Marketing Digital Sales Certificate, Digital Marketing
Diplomado en Mercadotecnia Estratégica
CEU PART, Marketing
Certificación del Master en Marketing Digital
Escuela de Internet, Marketing Digital
Certificate in Business Plan for start or Business Improvement
CERTIFICADO, Business
Graduate on Creative Strategy
CEUPART, Creative
Universidad Anáhuac Mexico Norte
Bootcamp Mentor IA Leadershio, Artificial Intelligence
Universidad Anáhuac Mexico Norte
Bootcamp Mentor IA Leadership, Artificial Intelligence
ABOUT YOUSSETTE LARA
Marketing Manager /+ 17 años liderando / estrategias 360° / B2B / B2C / Nacional / Internacional / LATAM / USA / España / Inglés / Español. Artificial Intelligence Marketing / Automatization / SEO / SEM / ROI / KPIs / Media / Media Planning / Digital Marketing / Traditional Marketing / AI / Strategy / Growth / Performance / Advertising / Cost Reduction / ROI / Budget / Purchasing / Marketing Automation / New Project Implementation / Business Plan / Leadership Campaigns / Suppliers / Partners / Ads / Branding / Brand / Image / Brand Architecture / Campaigns / Digital Campaigns / Social Networks / Contenidos IA / IA Contents / Contenido / Content Marketing / Copywriter / Copywriting / Community Manager / Awareness / Positioning / Meta / Facebook / Instagram / Youtube / Twitter / LinkedIn / Product Launches / Lanzamiento de producto / Strategy / Media Plan / Plan de Medios / A/B Testing / TV host / Interviewer / Brand Ambassadors / Customer Advocacy / Influencers / Customer Journey / Leads / Lead Generation / Demand Generation / Customer Acquisition / Conversions / Funnel / Database / Telemarketing / Inside Sales / Prospection / Google Analytics / Social Media / Meta Ads / Google Ads / LinkedIn Sales Navigator / Go to Market Plan / GTM / Design / Image / Graphic Design / Creativity / Digital Design / E-commerce / Arquitecture Website / Webpages / Websites / Landing Pages / Email marketing / Public Relations / PR / Journalism / Editorial Projects / News / Newsletters / Editorial / Press / Editorial / Videos / Video / Magazines / Video Marketing / Events / Tradeshow / virtual events / Webinars / Conferences / Eventos / Internal Communication / External Communication / Organizational Communication / Magazines / Newsreels / Communication / Internal / External / Organizational / Translate / Project Management / Project Manager / Budget Management / Pricing Negotiation / Consulting / Quality Control / Control de Calidad / Pruebas funcionales / Nuevos proyectos / Proyectos IA Marketing / App / Automatizaciones / Automation / Investigación de Mercado / Benchmark / Mystery Buyer / Adobe CC / Photoshop / Illustrator / InDesign / Premiere / Office / Excell / PowerPoint / Word / CRM / ERP / Inteligencia Artificial / IA / SalesForce / Digital Marketing Certification / Master in Digital Marketing / Senior / Sr / Marketing Manager / Brand Manager / Creative Director / Art Director / Information Technology / IT / Automotive / Financial / Banking / Entertainment / Education / USA / Panama / Peru / Chile / Costa Rica / Spain / Ecuador / Colombia / Mexico / Global.
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