Younes Chougui
Performance Marketing Executive @Businesscomparison
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WORK HISTORY
Performance Marketing Executive @Businesscomparison
Build and manage multi-channel campaigns that align with business goals and drive ROI- Allocating budgets strategically and adjusting in real-time to maximise performance- Using analytics tools, I track key metrics, uncover insights, and turn data into actionable strategies- Identify high-value segments and tailor messaging to ensure campaigns reach the right people at the right time- Work closely with Development, Content, and other teams to ensure campaigns are cohesive and impactful- A/B testing and creative experimentation, continuously refine messaging, visuals, and targeting- Stay ahead of trends and tech in performance marketing, integrating fresh ideas into our strategies- Deliver clear, insightful reports that help stakeholders understand campaign performance and next steps.
EDUCATION
MBA Spécialisé Digital Marketing & Business
Mba, Digital marketing & Business
Liverpool John Moores University
Pre-Masters, Business Management and Economics
Liverpool John Moores University
Master's degree, Digital Marketing
ABOUT YOUNES CHOUGUI
Digital Marketing Specialist with a proven track record of developing data-driven strategies that boost engagement and lead generation. Proficient in a range of digital marketing tools including Google Analytics, SEMrush, Mailchimp, SQL, Python, and Hootsuite. Demonstrated expertise in SEO, social media management, PPC campaign optimization, and content creation. Adept at managing budgets, analyzing performance metrics, and delivering high-impact marketing campaigns for global brands and Purpose Built Student Accommodation (PBSA) properties. Fluent in English, French
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