Yongpian
Marketing Manager @Harford Control Ltd
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WORK HISTORY
Marketing Manager @Harford Control Ltd
Harford Control offers end-to-end MIS/MES solutions to provide real-time actionable data for FMCG, pharmaceutical, chemical and cosmetic manufacturing across the UK, US, Canada, Europe, India, Australia, Africa and South America. Our clients include Unilever, Muller, Loch Lomond Distillery, Yeo Valley, Sofina, Nice Pak, Church & Dwight, etc.As the marketing manager, I am responsible for developing marketing strategies and delivering end-to-end marketing campaigns, reporting to directors.Highlights- Established marketing standard operating procedures and templates for planning, execution, measurement, and budgeting- Led the project of website redesign from start to finish, collaborating with management, sales, product teams, and external agencies, leading to YOY performance improvement- Supported product portfolio updates and launched the solutions wheel, transforming complicated technical features into easy-to-understand graphics.My Role- Conduct market research across the UK, US, Europe, and Asia and create an international marketing playbook to drive business growth and customer acquisition globally- Develop big rock annual content calendars and write marketing assets, including eBooks, guides, case studies, editorials, newsletters and posts- Plan and implement performance marketing campaigns (i.e. Google Search and social media ads) to drive lead generation- Establish media buying strategies and liaise with media publications to improve brand share of voice and set up utm parameters to evaluate channel performance- Organise trade shows, including project plans and timelines, creatives, collaterals, promotions, measurement and budget management- Manage budgets across all performance channels and analysed performance metrics to drive strong ROAS and make data-driven decisions for marketing activities- Support sales in nurturing inbound prospects by creating and implementing CRM strategies to maintain engagement and improve conversion.
EDUCATION
Guangdong University of Foreign Studies
Bachelor's degree, Khmer/Cambodian Language and Literature
University of Lincoln
Master's degree, MSc Events Management
ABOUT YONGPIAN
Marketer | Event Planner | TEDx Talk Speaker I am a marketer passionate about making a change with experience in B2B and B2C. I help businesses to improve online awareness through making marketing strategies aligned with business goals and monitoring brand management, paid ads, organic traffic, SEM, email campaign, video making, and social media management. More about me: creative; fast learner; multitasking, 5 languages; multicultural experience (China, South-east Asia, UK and Europe)- and I am a dancer.My TEDx Talk - Be brave & speak out: Find your voice in a different make YouTube videos and share course reviews regularly. Follow me to get updates!Website: https://pinpinchoi.com/YouTube: pinpinBilibili (B): always find a way to make it better.
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