Yoli Chisholm

Head of Marketing @Deriv

Dubai, AE

As Head of Marketing at Deriv, I lead the global marketing organization with a singular focus on driving rapid expansion, brand leadership, and sustainable growth across more than 60 markets worldwide.My remit covers the entire spectrum of the marketing discipline—from brand positioning, paid and organic digital channels, content, creative, PR, sponsorships, and events, to data-driven performance marketing, client acquisition, affiliate growth, and marketing technology. I work closely with regional teams and central business functions to ensure our strategy and execution continuously accelerate Deriv’s global footprint.I am committed to building a high-performance, AI-native learning organization that integrates emerging technologies into our marketing workflows and decision-making. I champion a growth mindset, fostering a culture of innovation, agility, and proactive talent development.In this capacity, I set and drive marketing strategy for the launch of new products, market entry into new countries, and the development of new client and partner segments. This includes hands-on leadership in team building, unlocking new channels, and ensuring every marketing initiative supports our aggressive revenue and client growth targets.