Yixuan Lola Fang
Marketing Manager @Sandbox Interactive
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WORK HISTORY
Marketing Manager @Sandbox Interactive
Berlin, DE
Executed marketing campaigns across various advertising platforms, conducting performance analysis across multiple channels to assess campaign effectiveness and channel performance. Presented insights for growth and optimization, reallocating budgets to lower conversion costs and maximize ROI.• Developed creative strategies and managed the production of marketing campaign assets. Identified key product selling points, sourced suitable agencies and creators, and oversaw the creation of campaign materials.• Performed marketing and in-game data analysis, generating reports to provide insights that informed and refined marketing strategies. • Successfully launched ASIA and EUROPE servers• Implemented influencer marketing strategies during major launches, reducing influencer costs by 30% while achieving 50% more impressions and lowering CPM by 50%.
EDUCATION
Yuexiu University of Foreign Language
Bachelor's degree, German Language and Literature
Dresden International University
exchange, Marketing
ABOUT YIXUAN LOLA FANG
A Marketing Manager with 8 years of experience in promoting diverse products across various advertising platforms in multiple formats. Proficient in leveraging video and image content, data-driven insights, and marketing expertise to drive conversions and increase ROI. Highly skilled in creative development, data analysis, and campaign management.
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