Yinon Avraham
Senior Performance Marketing Strategist (Independent Contractor) @Uplift Technologies
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WORK HISTORY
Senior Performance Marketing Strategist (Independent Contractor) @Uplift Technologies
Lead end-to-end affiliate marketing campaigns for B2B and B2C products, aligning acquisition targets, budgets, and forecasts with business goals- Manage six-figure monthly budgets across Google Ads, Meta, and TikTok for financial and subscription products, optimizing spend to improve ROI and CAC/LTV- Plan, execute, and continually optimize paid acquisition campaigns—covering creative testing, audience segmentation, bidding, and funnel optimization—to scale profitable growth- Lead media planning and creative strategy, partnering with external vendors and creative teams to produce scalable, performance-driven assets- Analyze tracking and campaign performance to identify and resolve inefficiencies in targeting, creatives, and funnels, and translate insights into prioritized experiments.
EDUCATION
Russian State Social University
Bachelor’s Degree, Marketing
SKILLS
ABOUT YINON AVRAHAM
Performance marketing and user acquisition specialist with 9+ years of experience scaling profitable acquisition for B2B and B2C companies across mobile apps and web campaigns, working in both agency and in-house teams; manage six-figure monthly budgets and scale paid acquisition across Meta, Google (Search/Display/YouTube), TikTok, Apple Search Ads, Bing, and LinkedIn. Deep expertise in full-funnel measurement and attribution (GA4, GTM, AppsFlyer, Mixpanel, Amplitude), creative and audience experimentation, and CRO—translating performance data into clear growth plans that reduce CAC and improve LTV.
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