Yihong Gu

Vice President of Ecommerce @Renfro Brands

Winston-Salem, NC, US

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Nov 2022 — Present

Vice President of Ecommerce @Renfro Brands

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EDUCATION

N/A

Xi'an Jiaotong University

B.S., Applied Mathematics

N/A

Emory University - Goizueta Business School

MBA

N/A

East China Institute of Technology

M.S., Systems Engineering

N/A

Wake Forest University

M.A., Mathematics

SKILLS

Market ResearchLeadershipChannelManagementSalesConsumer ProductsProduct MarketingProduct InnovationMerchandisingMarketing ResearchMulti-Channel MarketingPricing StrategyMarketing ManagementMarket AnalysisMarketingPricingStrategic PlanningBrand ManagementCross-Functional Team LeadershipMarketing StrategyMarket PlanningCustomer InsightPortfolio ManagementCompetitive AnalysisProduct DevelopmentProduct LaunchSocial SkillsSegmentation

ABOUT YIHONG GU

Strategic marketing leader with a proven track record of growing market share and building strategic partnerships with diverse retailer channels (B&M and eComm). Demonstrated ability to transform businesses by leveraging shopper insight, identifying white space, defining strategy, implementing initiatives, and drive ROI. Proficient in omni-channel marketing plan development, execution and evaluation. Well-rounded strategic thinker with strong financial acumen. Omni-channel Marketing Business Analytics Integrated Social Marketing In-depth channel management:Amazon, Walmart.com, Macys.comAmazon Ads. Advisor Consumer Research Project Management Commercialization P&L Management Coaching/Mentoring

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