Olivia Yicheng Qian

Creative Design Lead @Toptech International.Inc

NY, US

Branding, Marketing & Retail | Consumer ElectronicsServing as the key contributor to both the New York and China teams, driving the development and growth of major retail accounts. Lead creative strategies and initiatives, ensuring seamless collaboration across global markets to deliver impactful solutions- Led the end-to-end brand development process for Joywell, from crafting the brand story and positioning to conducting market research, building a distinct brand identity, and executing product launch- Driving the brand’s digital presence by shaping its visual storytelling across Instagram and TikTok, while building and engaging an online community of users- Conducting market research to identify trends and business opportunities in the U.S market- Collaborating with the China head office marketing, design and product teams to fulfilled design needs during product development stagesKey Expertise: Creative strategy, Marketing research and Consumer insights, Trend Analysis, Product development, Project Managing, Packaging Design, Design Management, Branding, International Team Communication, Retail, Wholesale, Leadership

School of Visual Arts

Master's degree, Branding

Parsons School of Design - The New School

Bachelor of Fine Arts, Illustration