Yezi L.
Product Manager @Sparteo
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WORK HISTORY
Product Manager @Sparteo
Sparteo provides AI-driven advertising technologies for publishers, offering holistic analytics and sovereign infrastructures to help them understand and optimize content and ad performance. My mission was to drive the discovery and delivery of core analytics and AI/ML features.Tech Product discovery:• Drive AI/ML feature early design and specification for Sonar, a prediction model optimising premium campaign delivery for video ads inventory through ad viewability and completion rates. Led discussion on defining data availability, aggregation logic, and historical data windows serve ads and forming the basis for Sonar’s dashboard interface and predictive KPI display.• Led tech discovery of Ad Shield dashboard visualizing blocked-ad impact and missed-revenue opportunities in collaboration with engineering team.Product delivery:• Led backend + frontend delivery squads on API-standardization initiatives across Actirise and Viously platforms to align all Sparteo products under a shared architecture and documentation framework.• Led 4 deliveries of critical analytical features in collaboration with CSM, engineering team including: Streamline analytics UX, re-categorizing metrics menus based on usage analytics (90 % activity concentrated on Home page) → simplified navigation across Monetization, Audience, Brand Safety, SEO & GDPR sections. Launched analytics data deep dives features such as explore by dimension feature, unlocking revenue impact drivers Threshold filters(min/max ranges) enabling granular insights on analytics dashboard and custom reports Shortcut navigation feature for quick intuitive insight retrieval. Discovered, scoped, launched data compliance initiatives for CNIL data privacy compliance, improve analytics usability, and ensure GDPR-compliant metrics, saving 15% business revenue.
EDUCATION
Charles Sturt University
Bachelor of business studies, International Business
Yunnan University of Finance and Economics
Bachelor of Business Administration - BBA
TBS Education
Msc , Big data and marketing management
ABOUT YEZI L.
My current focus is delivering end to end AI product, connecting AI models to business…
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