Yesenia Swecker
VP of Produt Engineering @Power Digital Marketing
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WORK HISTORY
VP of Produt Engineering @Power Digital Marketing
As VP of Product Engineering, I lead the strategy, systems, and execution that power how we build—at scale.My focus is on designing an AI-first product and engineering ecosystem that moves beyond fragmented tools and into a unified, outcome-driven system. By integrating AI across product, engineering, and operations, we’ve transformed how teams plan, prioritize, and deliver—shifting from reactive workflows to intelligent, scalable systems.I drive alignment through a strong OKR framework that connects company objectives directly to product strategy and engineering execution. This ensures every initiative is measurable, intentional, and tied to real business impact—not just output.Key areas of focus:• Building and scaling AI-powered product development systems that increase speed, quality, and consistency • Establishing a unified operating model across product and engineering to eliminate silos and drive clarity • Leading high-performing, cross-functional teams focused on innovation, continuous learning, and elevated ways of working • Translating company vision into actionable roadmaps, grounded in data, experimentation, and outcomes • Creating feedback loops that enable rapid iteration, smarter decision-making, and continuous improvement At the core, my role is about more than shipping products—it\'s about building the systems, teams, and culture that make exceptional product development repeatable.
EDUCATION
Lithia Springs Comprehensive High School
Business, Business Administration and Management, General
ABOUT YESENIA SWECKER
Product management is changing.The next generation of PMs won’t just manage roadmaps — they’ll design AI capability systems.I work at the intersection of AI, data platforms, and product leadership, building the frameworks that help organizations operationalize AI at scale.My work focuses on:• Designing AI PM skill frameworks• Building AI capability libraries and agent workflows• Scaling product teams that ship AI-native products• Turning data platforms into decision enginesCurrently building AI-powered MarTech platforms that combine marketing data, analytics, and machine learning to unlock smarter growth strategies.I’m passionate about helping product leaders evolve from prompt users → AI system designers.
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