Laura Ferguson
B2b Growth Marketing Account Manager @Power Digital Marketing
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WORK HISTORY
B2b Growth Marketing Account Manager @Power Digital Marketing
San Diego, CA, US
Act as the primary day-to-day client contact, strengthening relationships that drove a 97% retention rate by anticipating needs, problem-solving, and confidently leading client calls, QBRs, and presentations.Manage integrated campaigns and brand initiatives with budgets of $250K–$1M, delivering projects on time and under budget while driving account growth through strategic planning and upsell opportunities.Partner with creative, strategy, and production teams to deliver campaigns that improved performance by 20% on average and uncovered incremental revenue streams valued at $500K+ annually.
EDUCATION
State University of New York College at Buffalo
Bachelor’s Degree
ABOUT LAURA FERGUSON
PMP-Certified Digital Marketing Leader
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