Yelitza Reveles
Associate Brand Manager @Herita Usa
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WORK HISTORY
Associate Brand Manager @Herita Usa
Miami Beach, FL, US
Strategic Planning & Brand ExecutionSupport the development and execution of annual operating plans, media strategies, digital and social content calendars, promotional programs, and point-of-sale (POS) materials for assigned brands. Program Ownership & Performance MeasurementLead the implementation and measurement of key initiatives including national and local sweepstakes, in-market sampling programs, couponing campaigns, and redemption tracking. Establish KPIs and evaluate program effectiveness. Experiential & Sponsorship ActivationsPlan and execute experiential brand integrations at events and sponsorships to drive awareness, engagement, and trial. Insights & Data AnalysisAnalyze syndicated data (e.g, Nielsen), consumer trends, and competitive activity to inform strategy, optimize programs, and support business objectives.🤝 Cross-Functional CollaborationPartner closely with Marketing and Sales teams to develop high-impact, insights-driven retailer and channel-specific solutions aligned with brand strategy. Sales & Executive Support MaterialsPrepare presentations and materials for business reviews, executive updates, and internal/external sales meetings. Develop one-pagers, sell sheets, and supporting brand assets. Budget & Vendor ManagementManage POS budgets, vendor bidding processes, purchase orders, invoicing, and reporting to ensure efficient and effective allocation of funds within approved parameters. Agency & Vendor OversightLead day-to-day communication with external vendors and agency partners — from brief development through execution, timeline management, and reporting. Business Growth & Opportunity IdentificationIdentify business challenges and growth opportunities, contributing strategic recommendations and concept development to support long-term brand growth. Market EngagementParticipate in market visits to assess execution, gather insights, and strengthen retailer relationships.
EDUCATION
St.Thomas University
Bachelor's degree, Arts of Communication
Miami Dade College
Associate's degree, Communications
ABOUT YELITZA REVELES
With 10+ years of experience in the wine and spirits industry, I bring a brand-led, commercially grounded approach to growth. I’ve partnered closely with Brand Directors and cross-functional teams to shape and execute integrated market strategies that drive brand equity, distribution expansion, and sustained performance across priority regions.My background includes developing and activating annual brand plans, aligning national brand objectives with local market execution to ensure consistency, relevance, and measurable impact at the point of sale. I’ve led pricing and portfolio strategies informed by data and market insights, balancing premium positioning with competitive performance.Throughout my career, I’ve built strong partnerships with distributors and key on- and off-premise accounts, bringing brands to life through tailored programming, experiential activations, and targeted channel strategies. I thrive at the intersection of brand strategy, field execution, and commercial performance translating big-picture vision into impactful market results.
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