Yasmine El Shafei
Senior Marketing Consultant @Canadian Center For Women\'s Empowerment Ccfwe
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WORK HISTORY
Senior Marketing Consultant @Canadian Center For Women\'s Empowerment Ccfwe
EDUCATION
Cairo University
Faculty of Economics & Political Science
Ontario Institute for Studies in Education of the University of Toronto
Certificate in Solution-Focused Brief Coaching
The German University in Cairo
Master's degree
ABOUT YASMINE EL SHAFEI
As a VP for Strategy and Business Development at Multiplier Consultancy and a VP, Programs at IABC/Toronto, I leverage my 20+ years of experience in strategic communication, marketing, and management to help corporations and executives tell their stories, build relationships, and achieve results. I hold a Master\'s degree in Finance, Marketing, and Strategic Management, and a Certificate in Solution-Focused Brief Coaching. I am also certified as a Strategic Communication Management Professional (SCMP) by the Global Communication Certification Council. My core competencies include strategic communication, content creation, messaging development and design, reputation management, c-suite profiling and training, reputation management, and social responsibility. I have worked with multinationals and corporate giants across various sectors, such as banking, healthcare, education, and technology. I am passionate about empowering and mentoring communication professionals and volunteers, and facilitating their growth and development. My mission is to enhance the value and impact of communication as a strategic function and a career path.
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