Yash Desai

Global Associate Brand Manager, Tresemmé @Unilever

London, GB

Lead and manage global master brand communications and engagement strategy for TRESemmé across focus markets (Brazil, UK, India), ensuring consistent and premium brand positioning.• Brief and direct creative, media, and production agencies; lead execution of global “super shoots” and oversee creation of all branded assets.• Spearheaded the development of the new TRESemmé Brandverse and authored global brand guidelines to drive alignment and consistency across local markets.• Drive internal brand engagement initiatives including global events, leadership communications, and community calls to strengthen brand culture and advocacy.• Manage social media playbook and engagement activities, shaping TRESemmé’s global digital voice and best practices for local adaptation.• Collaborate cross-functionally with Consumer & Market Insights (CMI), Finance Business Partners, Supply Chain, and Advertising Production teams to ensure flawless end-to-end execution.