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Yaprak Senturk Barut
Global Marketing Manager - Commercial Marketing @AGI - Ag Growth International
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WORK HISTORY
Global Marketing Manager - Commercial Marketing @AGI - Ag Growth International
Naperville, IL, US
Strategy & Innovation: Led global B2B programs across US/Canada/EMEA; defined portfolio priorities, value propositions, and marketing plans to drive qualified demand and revenue growth- Market Analysis & Segmentation: Collaborated with Sales/Product and Engineering to map buyer personas, enterprise audiences, customer needs, and use‑case applications; converted insights into roadmaps & content plans- Go to Market & Launches: Orchestrated end‑to‑end GTM for new products; implemented email campaigns, web pages, social media assets, sales tools; managed timelines and project status- Enablement & Content: Expert in content; writing & developing sell sheets, brochures, case studies, white papers, and demo decks; equipped Sales with value‑based product features messaging for factory and field applications.
EDUCATION
Galatasaray University
Bachelor's degree, Sociology
London College of International Business studies
Master's Degree, PR & Marketing Communications
SKILLS
ABOUT YAPRAK SENTURK BARUT
Strategic, results-driven, senior brand and product marketing leader with 12+ years of global and regional ( US, Canada, EMEA, APAC) experience across fast-paced environments; retail, ag-tech, consumer goods, financial services, in both B2B and B2C markets. Proven ability to lead full lifecycles, from user insights and product innovation to roadmap storytelling, go-to-market strategy and execution, and post-launch adoption. Known for building scalable narratives and driving cross-functional collaboration to grow pipeline, strengthen positioning, and deliver measurable impact - Managed marketing team, led global and regional brand strategy; marketing campaigns across B2B and B2C sectors, translating brand purpose into compelling narratives and GTM strategy, drove integrated campaigns that drove double-digit growth and increased engagement in various channels- Led cross-functional teams across R&D, Product Management, Sales, Insights to develop consumer-driven innovation, drove product launches, and built data-centered brand strategies- Enhanced alignment between roadmap and narratives, improved win rates, brand-recall across channels- Managed leading agencies, led creative development and campaign planning, drove global product launches, delivering 30%+ lift in awareness and 3x increase in traffic across media platforms- Defined KPIs and led post-launch performance tracking with an analytical approach; defined actionable insights that increased brand visibility and improved engagement metrics
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