Yaowei R.
Growth Marketing Associate @The ReFrame Group
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WORK HISTORY
Growth Marketing Associate @The ReFrame Group
Vancouver, BC, CA
Manage and execute marketing initiatives to strengthen ReFrame Group’s online presence and support business growth.• Previously collaborated with the company as a freelance web designer, independently redesigning and developing the corporate website before joining the team full-time.• Oversee ongoing website management and optimization, ensuring performance, usability, and alignment with marketing goals.• Manage digital channels including website and social media, improving brand visibility and engagement.• Implement marketing automation and funnel strategies to support lead generation and convert online engagement into qualified opportunities.
EDUCATION
Springboard
Certificate
Fanshawe College
Graduate Certificate
Zhejiang University of Media and Communications
Bachelor of Arts - BA
Shih Hsin University
Exchange Student
ABOUT YAOWEI R.
Hi, I’m Yaowei, a designer and growth marketer based in Vancouver. I enjoy building digital experiences that connect design, technology, and business growth.My background is in UX/Product design and no/low-code development, where I focus on turning ideas into functional products and websites. Today, I work across marketing and digital platforms, improving online presence and building growth systems that support business development.Because of my design background, I approach marketing with a user-experience mindset—thinking about how people discover, interact with, and engage with digital products.I love making things—whether digital or physical—and I’m always curious about how design, technology, and AI can shape better products and experiences.Always happy to connect, collaborate, or exchange ideas.
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