Yannick Gotthardt
Co-founder @Bttr Gmbh
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WORK HISTORY
Co-founder @Bttr Gmbh
Berlin, DE
EDUCATION
Universität Wien
Master's degree
SKILLS
ABOUT YANNICK GOTTHARDT
I have been advising, leading, and creating corporate and public brands for the last 15 years. My approach to brand building and marketing is based in social science, journalism and political communication. I helped manage and build processes, teams, and products within the newly founded customised agency antoni_99 for ALDI Nord and ALDI Süd. In both Vienna and Berlin, I co-founded two agencies that focus on digital brand building for start-ups and corporate brands, with a team of 20 creatives, strategists, and consultants. We developed EMEA market entry strategies and campaigns for WizzAir, Bumble, GetYourGuide and A1 (Telekom Austria). As Head of Strategy at Super an der Spree (Berlin), I was in charge of governmental and non-governmental clients like BMZ (Federal Ministry for Economic Cooperation and Development) and DGB (German Federation of Trade Unions). After the 2013 Austrian national elections, I led the political communications and press relations during the transition period of the newly formed parliamentary NEOS in Vienna. Until 2016, I introduced media, culture, and start-up policies, wrote speeches and policy papers, and coordinated parliamentary committees.
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