Yanah Gerber
Fan Data & Crm Fellow @LA28 Olympic & Paralympic Games
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WORK HISTORY
Fan Data & Crm Fellow @LA28 Olympic & Paralympic Games
Los Angeles, CA, US
In my role, I analyze first-party fan data and CRM insights as part of the digital marketing team, using tools such as SQL to support strategies that drive engagement and revenue growth. I contribute to audience segmentation and fan lifecycle thinking, helping shape how different fan groups are approached across marketing and communication efforts. I collaborate cross-functionally to translate insights into meaningful storytelling and stronger fan experiences.
EDUCATION
Loyola Marymount University
Bachelor of Arts - BA, Econometrics and Quantitative Economics and Psychology
Loyola Marymount University
Master of Science - MS, Management
ABOUT YANAH GERBER
I am a former Olympian with a Bachelor’s in Economics and Psychology and a Master’s in Management focused on marketing and data. Competing at the highest level taught me discipline, resilience, and how to work under pressure. These are skills I now bring to my professional career.I work in Fan Data and CRM for the LA28 Olympic & Paralympic Games, supporting the organization’s ability to understand, engage, and grow its fan base. My work focuses on turning fan behavior and CRM insights into meaningful narratives that inform strategy, strengthen engagement, and shape how we connect with audiences across digital and experiential channels.I’m driven by the opportunity to use fan data and storytelling to shape how audiences experience sport, and I’m excited to continue building work that strengthens connection, engagement, and impact.
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