Yana-Ivanna Pashko
Marketing Assistant @Vitromed Germany
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WORK HISTORY
Marketing Assistant @Vitromed Germany
DE
Grew organic social media presence to 2.5x the industry average engagement rate, reaching healthcare professionals without paid advertising- Develop and execute full-cycle marketing content: strategy, creation, and performance analysis across all digital channels- Create visual content across digital and print: social media graphics, email campaigns, brochures, and trade show booth materials- Support international event planning- Maintain brand consistency across all touchpoints, ensuring cohesive messaging for B2B healthcare audiences- Collaborate cross-functionally with sales, product, and scientific teams to align marketing with market needs.
ABOUT YANA-IVANNA PASHKO
I help medical technology companies communicate complex solutions to doctors and healthcare professionals clearly and compellingly.At VITROMED Germany, I combine strategic B2B marketing with hands-on design work: from market research and campaign planning to creating the actual content, visuals, and digital experiences that bring it all to life.What I bring to the table: the ability to think strategically AND execute creatively. I don\'t just plan campaigns, I design them, write them, and ship them.Currently expanding my expertise in UX/UI design and exploring how AI can enhance content creation and marketing workflows.
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