Yamah Karim
Senior Data Analyst @Hero Digital. Together With Huge
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WORK HISTORY
Senior Data Analyst @Hero Digital. Together With Huge
Delivers actionable insights and decision intelligence to drive personalized, data-informed digital experiences for leading brands. Supports cross-functional teams—including strategy, UX, media, and technology—by connecting customer behavior data to measurable outcomes across the full digital lifecycle.Specializes in building scalable analytics solutions using Google BigQuery, SQL, Power BI, Tableau, and Snowflake, with a focus on marketing performance, customer journey analysis, and optimization. Leads the development of automated dashboards, predictive models, and real-time reporting systems to enable faster, smarter decision-making.Experienced in A/B testing, UX testing, and collaborative experience design workflows, integrating tools like Figma, Miro, and Jira to ensure alignment between data, design, and development. Brings a deep understanding of business context to every analysis, turning data into clarity for stakeholders across industries such as healthcare, finance, and retail.Consistently drives value through insight-led innovation, helping teams uncover opportunities, reduce friction, and enhance digital engagement at scale.#DecisionIntelligence #SeniorDataAnalyst #HeroDigital #CustomerInsights #PowerBI #BigQuery #SQL #Tableau #Snowflake #UXTesting #ABTesting #DataAnalytics #DigitalStrategy #DataStorytelling #MarketingAnalytics
EDUCATION
UC Irvine
Data Analysis
Saddleback College
Associate of Arts (A.A.), Political Science and Government
University of California, Santa Cruz
Bachelor of Arts (B.A.), Legal Studies, General
SKILLS
ABOUT YAMAH KARIM
Dynamic Business Intelligence Leader | Data-Driven Problem Solver | Effective…
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