Yajaira Fierro
Senior Manager, HR Operations @Royal Caribbean Group
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WORK HISTORY
Senior Manager, HR Operations @Royal Caribbean Group
Miami, FL, US
Lead HR portfolio delivery and transformation initiatives across people, employee experience, and HR technology. Oversee end-to-end program execution, including HRIT implementations and change management efforts, ensuring seamless system adoption and measurable impact on operational efficiency.
EDUCATION
LaGuardia Community College
Liberal Arts
City Tech, CUNY
Hotel/Motel Administration/Management
ABOUT YAJAIRA FIERRO
GROWTH, MARKETING & TRANSFORMATION LEADER Strategic and versatile leader with 15+ years driving integrated marketing, digital transformation, and enterprise program delivery across complex organizations. Known for navigating the intersection of marketing, technology, operations, and customer experience to deliver scalable growth and measurable business impact.My background spans everything from enterprise website migrations and Martech stack optimization (AEM, Salesforce, Smartsheet) to experiential activations for iconic events like Formula One. I’ve led GTM campaign delivery, built PMOs from the ground up, managed multimillion-dollar portfolios, and guided cross-functional teams through digital change.Mu mission is to bridge creativity and technology to deliver measurable impact and the best creative work.Core Competencies- Marketing Strategy- Digital Transformation- Data-Driven Decision Making & Analytics- Website Strategy & Optimization- B2B/B2C Marketing & Demand Generation- Integrated Campaign Execution- GTM Strategy & Activation- Portfolio & Project Delivery- Marketing Operations & PMO Setup- Cross-Functional Team Leadership- Agile & Scrum Methodologies- Creative Operations & Vendor Management- Experiential Marketing & Event Production- Change Management & Stakeholder AlignmentFrom delivering websites and integrated systems in enterprise environments to building and executing large-scale experiential programs, I thrive in complex spaces where alignment, clarity, and execution matter most. I’m known as a chaos navigator, someone who brings structure to ambiguity, connects the right pieces and people, and ensures what gets built actually works for the business and the customer.
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