Yadira Rayo-Penaloza
Marketing and Event Specialist @Odoo
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WORK HISTORY
Marketing and Event Specialist @Odoo
San Francisco, CA, US
As a Marketing & Event Specialist at Odoo, I create integrated campaigns that strengthen brand visibility and drive audience engagement across global markets. I managed the social media strategy for Odoo Connect, creating event pages, posts, and videos across LinkedIn, Instagram, and Facebook to boost awareness and registrations. In addition, I organize localized business shows and Odoo Academies across the U.S, Canada, and Latin America, tailoring programs to regional audiences and supporting lead generation. I also oversee the production and live streaming of three weekly webinars on Odoo’s YouTube channel, expanding our digital reach and providing ongoing product education for thousands of viewers.
EDUCATION
Santa Ana College
Associate of Arts - AA, Social and Behavioral Sciences
University of California, Berkeley
Bachelor's degree, International/Global Studies
ABOUT YADIRA RAYO-PENALOZA
As a Marketing and Event Specialist at Odoo, I execute Business Shows across the U.S. and Latin America, playing a key role in expanding Odoo\'s presence through successful public relations and administration. With a background in International/Global Studies and fluency in English and Spanish, I excel in navigating multicultural environments to build meaningful connections.I specialize in event planning, budgeting, vendor negotiations, and logistics, always ensuring attention to detail and efficient execution. Passionate about creating memorable experiences, I am committed to enhancing productivity, fostering teamwork, and driving business success through strong organizational skills, communication, and problem-solving.
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