Xinyan Christy Xie
Ecommerce Performance Analyst @TCL North America
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WORK HISTORY
Ecommerce Performance Analyst @TCL North America
Irvine, CA, US
Own eCommerce performance tracking for Amazon and Costco, monitoring traffic, conversion, sell-out, and retail media efficiency- Analyze marketplace and retail media performance to surface growth opportunities, improve ROAS, and support budget allocation decisions- Operate and optimize Amazon and retailer media campaigns, including bid strategy, spend pacing, and funnel performance- Develop sales and budget forecasts based on historical trends and campaign performance to support planning and growth targets- Build and maintain dashboards (Looker Studio, Excel) integrating sell-out, media, and inventory data to improve visibility and execution speed- Partner cross-functionally with channel, sales, design, and operations teams to support forecasting, promotions, and day-to-day eCommerce execution.
EDUCATION
Boston University
Bachelor's degree, Business
Southside Christian School
High School Diploma
University of Southern California
Master's degree, Communication Data Science
ABOUT XINYAN CHRISTY XIE
Currently working at TCL North America as the e-commerce performance data analyst. My work bridges data and strategy: transforming performance metrics into actionable insights, optimizing traffic and conversion, and uncovering growth opportunities in a highly competitive retail landscape. I’m passionate about building scalable dashboards, exploring platform trends, and testing new approaches that drive measurable impact. As I continue this journey, I aim to grow at the intersection of analytics, eCommerce, and channel strategy—helping brands thrive on today’s most critical retail platforms.
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